Microsoft enters into alliance with MTV
Microsoft enters into alliance with MTV
Microsoft India on Thursday entered into a strategic alliance with MTV Networks India for promoting its game console cum entertainment device Xbox 360. Through this partnership MTV Networks India will kick-off activities surrounding ‘Viacom Business Solutions’ which involves creating television content around a product or service. MTV had previously experimented with brands like Sprite in India through this model. Microsoft also announced that it will launch Xbox 360 in India on September 23.
Source : ET